My guest this week is Maggie Jessup, co-author with husband Jay, of Fame 101 – Powerful Personal Branding & Publicity for Amazing Success. Did you ever wonder how the chefs and authors that are featured here on The Good Life get the notoriety and FAME that makes them household names. Tune in and find out!
Fame is America’s most powerful force and anyone can harness it with compelling personal branding. Fame 101 is the playbook for remarkable professional success. The rewards are wealth, power, access, recognition, and other tools for an extraordinary life. Every profession has it super successful celebrities and Fame 101 shows the reader exactly how to become one of them. These are lawyers who attract high-value clients, doctors who are high visibility media magnets, winning candidates, startup gurus, high-trajectory actors, best selling authors, and others in newly celebrified fields.
Meet cooks who brand themselves into celebrity chef’dom with television shows and big book deals, political unknowns who explode onto the national stage, authors who brand a path from the kitchen table to best seller lists and movie deals, and other everyday people who join society’s elite. Personal branding pioneers Jay Jessup and Maggie Jessup take the reader backstage through Fame’s history from the early Hollywood star-making machine through to today’s Internet celebrities.
In the second half, I’ll be talking to the folks at Nexus Wines about the extensive portfolio of great wines and we’ll tell you all about this weeks featured “Wine of the Week” – 2010 Posh Red Wine, an easy drinking great blended red from California’s North Coast.
Good Life Guy’s Wine of the Week:
2010 Posh – Handcrafted Red Wine, Mendocino California
Extravagant, Opulent, and Exclusive are all words to describe POSH. Posh Handcrafted Red wine is a robust and sumptuous red wine of carefully selected grapes from some of the best Vineyards in the Northern Coast of California. We have carefully shaped this wine to consist of 39% Mendocino County Zinfandel, 32% Mendocino County Syrah, 26% Mendocino County Petite Sirah, with 3% Other Varietals for Complexity.
The Mendocino Zinfandel adds rich and dark color along with a plethora of delicious blackberry, raisin, and spice flavors. The Petite Sirah adds an inky color for the wine while adding rich flavors and spice. The full body comes from the Mendocino County Syrah. The rich, and round flavors of berries are present in all three blends and deliver a superb, complex, and robust flavor. Posh is a luxurious and full red wine bursting with complex flavors and delivering a juicy finish.
POSH – *90 Points – Best in Class* – 2009 Vintage -California State Fair Wine Competition 2011
Pick up a bottle at Jacob Liquor Exchange and join us!